Empowering IT teams to confidently navigate change with less friction
A cloud-based IT management platform that helps IT departments proactively manage diverse networks, security devices, endpoints, and SaaS applications.
The key is absolute simplicity
Seamless deployment
Intuitive interface
Effortless automation
The result is less friction for IT departments, so that everyone can work however and wherever they want.
About Auvik
Auvik was founded in 2011 by Alex Hoff, Marc Morin, and David Yach, three engineers who wanted to help IT professionals navigate change with less friction. While working for various tech companies in Waterloo (the tech hub that’s home to Blackberry) they noticed that when it came to the modern network, legacy equipment lacked compatibility with newer, simpler models of control. Companies couldn’t afford to replace every device. So IT pros were stuck making reactive changes manually, on-site and sometimes completely blind to the wider network. But what if a simple and user-friendly platform existed to help IT pros both see and make changes to the network remotely?
And so Auvik was born, a cloud-based IT management platform that helps MSPs and IT departments proactively manage their networks. Early customers were drawn in by the platform’s automated mapping tool, but stayed for the effortless automation. The company expanded globally, building out the platform with SaaS and WiFi management capabilities. Now, Auvik manages one million network devices and three million SaaS applications across 100,000 networks, and provides monitoring services for more than 10 million devices. As the world continues to shift into hybrid and fully remote working environments, Auvik will be right there with IT innovation that helps people work however and wherever they want.
Our Vision
A world where frictionless information technology accelerates everyone’s potential.
Our Mission
Reduce friction for IT teams so that everyone can work however and wherever they want.
Extraordinary growth from embracing change
Auvik has seen rapid and sustained growth since 2011
300+
Our success is thanks to the dedication of 300+ employees spanning five countries and seven time zones
5,000+
We have over 5,000 active customers thanks to our ability to adapt to changing customer needs.
10M+
Our robust tech stack allows us to comfortably support over 10M devices with ample room to grow.
From success to success
See how Auvik has grown over the years
Launched our Server & Endpoint Monitoring features for Auvik Network Management
2025
Surpassed 1.5M network devices under management across more than 100K networks
Acquired our first Auvik Endpoint Management customer
2024
2022
G2 named leader on Spring 2021 Grid Report
217 Employees
2021
Hosted Frankly MSP Live, Auvik’s first live conference
Podcast crossed 100,000 downloads
Shifted the company to distributed work
2020
2,000+ customers globally
Ranked 4 on Globe and Mail’s list of Canada’s Top Growing Companies
200 Employees
Opened location in Sydney, Australia
2019
Won HTG Community Influencer award
Won Most Innovative Product award at DattoCon EMEA
Moved into Waterloo headquarters
176 Employees
Opened Barcelona office with former Talaia team
Opened location in the UK
2018
2017
Won HTG Rookie of the Year award
34 Employees
2016
26 Employees
Celebrated first paid subscriber with Baby Duck toast—a tradition is born
2015
25 Employees
Launched beta networking monitoring & management product
Exited beta
2014
21 Employees
Introduction of our Polar Bear mascot!
Raised CAD$6M in Series A financing
2013
Founded by Alex Hoff, Marc Morin, and David Yach
2011
An outstanding team
We’ve been fortunate enough to attract some of the greatest talents in their respective fields.
Here are just a few.
Douglas Murray
Doug Murray is the Chief Executive Officer of Auvik where he drives company strategy, culture, and growth. Murray has over 25 years of network and security industry experience, including two years as the CEO of cloud cyber security company Valtix (acquired by Cisco), as well as seven years as CEO of SDN pioneer Big Switch Networks (acquired by Arista Networks). He previously held leadership positions at Juniper Networks, Sun Microsystems and AT&T, and was a finalist for the EY Entrepreneur of the Year Northern California in 2017. Doug holds a BA in History from Colgate University and an MBA from Johns Hopkins University.
Favorite Auvik Way principle?
Wow Our Customers. We exist to create remarkable experiences.
Learn about the Auvik Way.
The Auvik Way is the heart of who we are. Our values are the cornerstone of our success. Together, we thrive on the excitement of belonging to a winning team, while embracing a culture of integrity.
Driven by a commitment to reduce friction for IT teams, we operate with tenacity and determination, while also recognizing that the unexpected will occur. We exhibit resilience and move on to the next play.
As one team, we are here to win, and are obsessed with delivering exceptional customer experiences. We collaborate seamlessly, respecting one another and valuing everyone’s perspectives.
