Auvik is building the future of AI-powered IT operations
Auvik’s AI-driven IT management platform simplifies IT operations so teams can focus on what matters most. The key is absolute simplicity: seamless deployment, intuitive contextual AI, and effortless automation. The result is faster troubleshooting, proactive resolution, and more time for IT teams to focus on strategic priorities.
The result: An AI-driven IT management platform that combines real-time infrastructure data with intelligent agents to help IT teams understand what’s happening, why it’s happening, and what to do next.
Autonomous IT Operations
About Auvik
Auvik was founded in 2011 by Alex Hoff, Marc Morin, and David Yach with a simple belief: no matter how technology evolves, the network remains the foundation that keeps businesses running. As cloud, SaaS, and distributed work transformed IT, they saw a growing challenge. Networks were becoming more complex, while IT teams had less visibility into the systems they relied on every day.
From the beginning, Auvik’s vision was captured in three words: See, Tell, Do.
First, help IT teams see their networks through automated discovery, mapping, and monitoring. Then, tell them what matters through intelligent insights and alerts. Over time, as Auvik expanded across thousands of customer environments, it built a unique foundation of network intelligence.
Today, Auvik helps MSPs and IT teams manage more than 100,000 networks worldwide. That foundation now powers Auvik’s next chapter: using automation and AI to help IT teams move from seeing and understanding problems to solving them.
Our Vision
A future where IT operations are autonomous, simple, and secure.
Our Mission
To simplify IT operations so teams can focus on what matters most.
Auvik’s unrivaled data advantage
Our extensive dataset powers AI agents grounded in real-world IT complexity
2.2 Billion
CLI commands
30 Million
alerts per year
12 Million
distinct devices
300 Million
device configs
>500,000
applications discovered
>100,000
device models
Built on 15 years of real-world IT data
From success to success
See how Auvik has grown over the years
G2 named leader in 2026 Network Monitoring & Network Management Tools (Spring 2026 & Summer 2026)
Named to 2026
MES Midmarket 100 list
Marked Auvik’s evolution from network management to AI-powered IT operations
2026 CRN Tech Innovator Award (finalist)
Launched Auvik Aurora, Auvik’s AI-powered agentic AI platform.
2026
Awarded MSP Today product of the year
G2 named leader in 2025 Network Monitoring & Network Management Tools
Dan Zaniewski named Chief Technology Officer
Launched Server Management
Named in Technology Fast 50 Program
Announced ServiceNow integration
Winner of CRN Tech Innovator award for networking
Named to Canada’s Top Small & Medium Employers
2025
Launched Endpoint Monitoring
Named to 2024
MES Midmarket 100
Named among Greater Toronto’s Top Employers for 2025
2024
2022
G2 named leader on Spring 2021 Grid Report
217 Employees
2021
Hosted Frankly MSP Live, Auvik’s first live conference
Podcast crossed 100,000 downloads
Shifted the company to distributed work
2020
2,000+ customers globally
Ranked 4 on Globe and Mail’s list of Canada’s Top Growing Companies
200 Employees
Opened location in Sydney, Australia
2019
Won HTG Community Influencer award
Won Most Innovative Product award at DattoCon EMEA
Moved into Waterloo headquarters
176 Employees
Opened Barcelona office with former Talaia team
Opened location in the UK
2018
2017
Won HTG Rookie of the Year award
34 Employees
2016
26 Employees
Celebrated first paid subscriber with Baby Duck toast—a tradition is born
2015
25 Employees
Launched beta networking monitoring & management product
Exited beta
2014
21 Employees
Introduction of our Polar Bear mascot!
Raised CAD$6M in Series A financing
2013
Founded by Alex Hoff, Marc Morin, and David Yach
2011
An outstanding team
We’ve been fortunate enough to attract some of the greatest talents in their respective fields.
Here are just a few.
Douglas Murray
Doug Murray is the Chief Executive Officer of Auvik where he drives company strategy, culture, and growth. Murray has over 25 years of network and security industry experience, including two years as the CEO of cloud cyber security company Valtix (acquired by Cisco), as well as seven years as CEO of SDN pioneer Big Switch Networks (acquired by Arista Networks). He previously held leadership positions at Juniper Networks, Sun Microsystems and AT&T, and was a finalist for the EY Entrepreneur of the Year Northern California in 2017. Doug holds a BA in History from Colgate University and an MBA from Johns Hopkins University.
Favorite Auvik Way principle?
Wow Our Customers. We exist to create remarkable experiences.
Learn about the Auvik Way.
The Auvik Way is the heart of who we are. Our values are the cornerstone of our success. Together, we thrive on the excitement of belonging to a winning team, while embracing a culture of integrity.
Driven by a commitment to reduce friction for IT teams, we operate with tenacity and determination, while also recognizing that the unexpected will occur. We exhibit resilience and move on to the next play.
As one team, we are here to win, and are obsessed with delivering exceptional customer experiences. We collaborate seamlessly, respecting one another and valuing everyone’s perspectives.