Joe Barnes of Auvik Recognized on the Prestigious 2025 CRN® Channel Chiefs List
WATERLOO, Ontario, February 3, 2025 – Auvik, the award winning IT solutions provider, today announced that CRN®, a brand of The Channel Company, has named Joe Barnes, Director of Worldwide Channels and Alliances, to the prestigious 2025 CRN® Channel Chiefs list. This list recognizes the IT vendor and distribution executives who are driving strategy and setting the channel agenda for their companies.
Since joining Auvik, Barnes has been dedicated to realigning channel priorities and enhancing Auvik’s reseller channel. In his time at the company, Barnes has more than tripled Auvik’s channel-sourced pipeline and increased Auvik’s new productive partners by more than 50%. Auvik follows a channel-first sales model and the Auvik Partner Program is designed to be streamlined and straightforward to foster a lucrative and dependable channel program for its partners. Barnes has been pivotal in the growth and strategy of the Auvik Partner Program, which officially launched in 2023.
“Joe has been successful in forging new strategic partnerships and driving growth for Auvik,” said Doug Murray, Chief Executive Officer, Auvik. “Joe is a great leader and we are excited for him to receive this well-deserved recognition by CRN.”
The Channel Chiefs list, released annually by CRN, showcases the top leaders throughout the IT channel ecosystem who work tirelessly to ensure mutual success with their partners and customers.
“This year’s honorees exemplify dedication, innovation, and leadership that supports solution provider success and fosters growth across the channel,” said Jennifer Follett, VP, U.S. Content, and Executive Editor, CRN, at The Channel Company. “Each of these exceptional leaders has made a lasting channel impact by championing partnerships and designing creative strategies that get results. They’ve set a high bar in the channel, and we’re thrilled to recognize their standout achievements.”CRN’s 2025 Channel Chiefs list will be featured in the February 2025 print issue of CRN® Magazine and online beginning February 3rd at www.CRN.com/ChannelChiefs.