Auvik Earns 5-Star Rating in 2025 CRN® Partner Program Guide
WATERLOO, Ontario, March 24, 2025 — Auvik, an award-winning IT solutions provider, has been honored by CRN®, a brand of The Channel Company, with a 5-Star Award in the 2025 CRN Partner Program Guide. This annual guide is an essential resource for solution providers seeking vendor partner programs that match their business goals and deliver high partner value.
Why the 5-Star Award Matters
The 5-Star Award is an elite recognition given to companies that have built their partner programs on the key elements needed to nurture lasting, profitable, and successful channel partnerships. For the 2025 Partner Program Guide, the CRN research team evaluated vendors based on program requirements and offerings such as partner training and education, pre- and post-sales support, marketing programs and resources, technical support, and communication.
The extensive support and resources technology vendors offer through their partner programs are a critical consideration for solution providers assessing which IT vendors, service providers, and distributors to team with in building world-class technology solutions. Program elements such as financial incentives, sales and marketing assistance, training and certification, technical support and more can set vendors apart and play a key role in boosting their partners’ long-term growth and profitability.
Auvik’s Commitment to Partner Success
“We are incredibly proud to receive a 5-Star rating in the CRN Partner Program Guide,” said Doug Murray, CEO, Auvik. “This recognition is a testament to the dedication and hard work of our entire team and the unwavering support of our partners. Our streamlined and straightforward Partner Program was designed to foster a lucrative and dependable relationship with our partners, and this accolade underscores the success of our approach. We remain committed to providing the best resources and support to our partners and look forward to continuing our growth and success together.”
Auvik has enhanced its partner program to improve profitability and reliability for its partners, with plans for additional developments later this year. In the past year, Auvik’s channel-sourced pipeline has more than tripled, while its number of new productive partners has increased by more than 50%. Auvik’s Director of Worldwide Channels and Alliances, Joe Barnes, was recently named a 2025 CRN Channel Chief. The company was also recognized in CRN’s MES Midmarket 100 in 2024, a recognition bestowed for being a forward-thinking technology provider that supports the growth and innovation of mid market organizations.
“Being featured on the 2025 CRN Partner Program Guide highlights the dedication these technology vendors have to evolving with solution providers, driving innovation, and supporting mutual success,” said Jennifer Follett, VP, U.S. Content and Executive Editor, CRN, at The Channel Company. “This critical annual project empowers solution providers to identify vendors that are committed to enhancing their partner programs and meeting the always-changing business needs of the channel and end customers. The guide provides deep insight into the distinctive value of each partner program so solution providers can make strategic partnership decisions with confidence.”
The 2025 Partner Program Guide will be featured in the April 2025 issue of CRN and published online at www.CRN.com/PPG beginning March 24, 2025.