Alex Hoff of Auvik Networks Named a 2018 CRN Channel Chief

WATERLOO, ON / February 12, 2018CRN®, a brand of The Channel Company, has recognized Alex Hoff, VP Product and Sales at Auvik Networks, as a 2018 Channel Chief. The executives on this annual list are selected by CRN’s editorial staff based on their professional achievements, high standing in the industry, consistent dedication to the channel partner community, and strategies for driving future growth and innovation.

Alex Hoff, VP Product and Sales
Alex Hoff, VP Product and Sales

Hoff is one of the co-founders of Auvik Networks, a cloud-based software company focused on making network management more efficient and profitable for IT managed service providers (MSPs). Since the company was founded in 2011, Alex has spearheaded product development, channel sales and partner success for Auvik, working closely with the channel to create a product that provides real value and solves a real problem for MSPs. Auvik has grown its partner base by over 200% this past year, spurred by Hoff and the team’s expertise, curiosity, creativity, market focus, and Auvik’s primary goal to work with MSPs to help build their businesses.

Prior to Auvik, MSPs could monitor and manage only a portion of their clients’ networks—just endpoints and servers. There was no software solution to help them manage network devices, like firewalls, switches, routers, and wireless connectors. Auvik has filled a big gap in the channel’s ability to provide complete managed services.

“It’s a huge honor to be recognized as one of CRN’s 2018 Channel Chiefs,” says Alex Hoff. “Some of the top leaders in the IT channel are on this list, and I’m thrilled that Auvik’s reputation and industry leadership are being recognized. Working with our MSP partners is a challenging and fulfilling job, and I’m grateful for the opportunity to grow our business along with theirs.”

As VP of product and sales, Hoff spends his time travelling to channel events and customer sites to meet MSPs, learn about their businesses and share how proactive network management can boost their efficiency, productivity and profitability.

“The executives on CRN’s 2018 Channel Chiefs list stand out for their leadership, vision and commitment to the channel,” says Robert Faletra, executive chairman of The Channel Company. “They deserve recognition for their development and support of robust partner programs, innovative business strategy, and contribution to the health of the channel.”

The full 2018 Channel Chiefs list can be viewed in the February issue of CRN Magazine, and online at