We’re now into month six and lucky episode # 13 of Frankly MSP. We’ve heard from many of you that you;’re enjoying the content finding it helpful — which is wonderful.

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Dominic Price is a work futurist and the head of R&D at Atlassian, the makers of Jira, Confluence, and other tools. Dom is responsible for managing five global R&D centers for Atlassian, and is tasked with helping these teams and the company overall scale efficiently and effectively. Today, we’ll be talking about a neat productivity tip called unlearning.

But first, What’s Going On with Richard Tubb and Karl Palachuk.


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What’s Going On

[02:48] Karl just finished reading Anarchy Inc.: Profiting in a Decentralized World with Artificial Intelligence and Blockchain. He l likes the author’s positive attitude about a world where there will be more anarchy than we think.

[03:27] We don’t have to have a dystopian view of anarchy.

[03:41] A lot of people will lose their jobs to robots. But a lot of people will benefit from the new era. The world is changing fast and at a dramatic speed.

[04:02] A study out of Washington University estimates that 40% of Fortune 500 companies in business today will not exist in 10 years.

[04:14] Anarchy is decentralized. If you use blockchain to sell a car you take the government out of it. This will cause a lot of disruption. There is no stopping the future.

[05:14] it’s a very different world without government and major corporations in the middle.

[05:26] Richard blogged about a company called earn.com that pays you to receive emails.

[05:59] With blockchain, you can be rewarded for likes on social media posts.

[06:17] This also applies to books.

[06:36] Imagine distributing content without Amazon. Could Amazon disappear? It’s almost inconceivable but it could happen.

[07:15] Not all anarchy is bad, like the decentralized blockchain.

[07:55] MSPs are particularly concerned about protecting their clients from cybercrime. Apple and Cisco have teamed up with insurance companies to offer cyber policy discounts.

[08:20] Karl says the news means Apple is taking business very seriously.

[09:04] You have to ask the question though, how many businesses actually use Apple products?

[09:30] At the small business level, Cisco products are not that popular either.

[09:52] Small business clients have to pass an audit to get this type of cyber insurance. This often requires a lot of remediation.

[10:28] There is a big part for MSPs to play in helping companies get through these audit and insurance assessments.

[11:34] These insurance audits could be our next high-growth opportunity.

[12:35] in 2016, only 29% of businesses had even looked into cybersecurity insurance. In 2017, it has risen to 37%.

13:44] This is an opportunity for MSPs and it could become a big part of their business.

Interview with Dom Price: Unlearning Your Way to Greater Productivity

Dom Price head of R&D Atlassian Frankly MSP podcast interview

Dom Price, Atlassian


[16:57] Unlearning is forgetting, on purpose, the things that are no longer valuable to you. It’s purposefully selecting things to stop doing.

[17:46] Dom learned of the unlearning concept from Sophie Wade in New York.

[18:14] If we’re not changing at the same rate as our organization, we’re effectively a drag on the organization.

[18:38] Dom asked himself what rituals he has adopted when he first joined Atlassian that were now no longer relevant.

[20:10] The first thing Dom did was do a lot of reading about unlearning, but this was a mistake. Knowledge without practice is meaningless.

[20:40] He knew he needed to just do it and find the easiest way to practice it.

[21:01] He uses the 4 Ls: Loathed, Longed For, Loved, and Learned.

[21:27] Dom looks for the things he loves and tries to do more of those.

[21:50] The Longed For is the thing he wished he had done. But he can’t add in a Longed For if he doesn’t take out a Loathed. His time is the constraint.

[22:35] As you get better at this exercise, you get rid of things that don’t serve your purpose.

[23:09] Unlearning helps ensure that each quarter you have the freedom, time, space, and mindset to learn. It helps you stay focused and ensure the things you’re doing are high impact.

[24:54] If you want to have impact, do fewer things and do them well.

[25:16] Delegate the things that continue to have value. But don’t delegate things that don’t have value!

[26:25] Unlearning is most profound for leaders. Role change is often a great time to take a look at it.

[27:22] The benefits of unlearning include understanding the true value of time. Thinking about things as trade-offs make them more impactful. Challenge yourself on how you want to spend your time.

[28:32] For Dom, unlearning has also made him better at failing. He used to talk a lot about innovation and experimentation. Now he does them even though it means he may fail a lot more because he’s trying new things for the first time.

[29:52] If you’re not going to try something like unlearning, you’re essentially saying your environment is static, predictable, and controllable.

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What’s Going On

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