Auvik’s Daniel Ochoa Named to 2026 CRN® Channel Chiefs List
WATERLOO, Ontario, February 10, 2026 – Auvik, an award-winning IT management software provider, today announced that CRN®, a brand of The Channel Company, has named Daniel Ochoa, Head of Global Sales, to the prestigious 2026 CRN® Channel Chiefs list. This annual recognition celebrates IT vendor and distribution executives who are shaping channel strategy and driving innovation and partnership across the industry.
Since joining Auvik in 2025, Ochoa has been instrumental in advancing the company’s global channel growth through the introduction of Auvik’s Partner Success Framework, a structured, insight-driven approach designed to strengthen partner alignment, accelerate growth, and simplify collaboration. Under his leadership, Auvik has enhanced partner enablement, streamlined deal registration processes, and expanded strategic relationships across regions. Ochoa’s focus on empowering partners with simplified programs, clear value propositions, and friction-free interactions has positioned Auvik’s channel partners for continued success in managing AI-driven, hybrid IT environments.
“This past year has been about building genuine partnerships that drive measurable results, and it’s an honor to see our team’s effort recognized,” said Ochoa. “Successful channel programs are built on authentic partnerships where both vendor and partner grow together. Our focus is on empowering our partners with the tools and support they need to deliver real value to their customers. When our partners succeed, we all succeed.”
Driving Global Channel Growth Through Partner Success
With 16 years of experience in indirect channels and alliances, Ochoa has brought deep expertise in building accelerated, scalable revenue organizations and developing channel alliances that accelerate customer acquisition worldwide. His leadership philosophy centers on authentic partnerships built on mutual growth, where partners are empowered with the enablement and strategic support needed to deliver tangible customer value.
“Danny has played a pivotal role in building a partner program rooted in trust, transparency, and long-term growth,” said Doug Murray, CEO of Auvik. “His ability to connect strategy with real partner impact has elevated our go-to-market approach, and we’re proud to see him recognized by CRN.”
CRN Recognizes Channel Leaders Driving Industry Innovation
The annual CRN Channel Chiefs list spotlights the most influential leaders across the IT channel, celebrating those who champion collaboration, drive innovation and empower their partners and customers to achieve shared success.
“Leaders recognized as CRN Channel Chiefs this year have demonstrated unwavering commitment to their partners and the broader IT channel,” said Jennifer Follett, Vice President, U.S. Content, Executive Editor, CRN. “Their vision, passion, and drive for innovation continue to shape the future of our industry. We are proud to celebrate their achievements and the positive impact they make every day.”
About The Channel Company
The Channel Company (TCC) is the global leader in channel growth for the world’s top technology brands. We accelerate success across strategic channels for tech vendors, solution providers, and end users with premier media brands, integrated marketing and event services, strategic consulting, and exclusive market and audience insights. TCC is a portfolio company of investment funds managed by EagleTree Capital, a New York City-based private equity firm. For more information, visit thechannelco.com.
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