Auvik Secures Spot in 2024 CRN® Partner Program Guide

WATERLOO, Ontario, March 25, 2024 — Auvik, the award winning IT solutions provider, has been recognized by CRN®, a brand of The Channel Company, in its 2024 Partner Program Guide for delivering meaningful support and benefits to solution providers within the IT channel. This annual guide provides essential information to solution providers exploring technology vendor partner programs that offer high value and align with their business needs and goals.

“The Auvik Partner Program was designed to be streamlined and straightforward to foster a lucrative and dependable channel program for our partners,“ said Doug Murray, CEO, Auvik. “We believe this simple yet highly beneficial structure has contributed greatly to the significant growth we’ve achieved via the channel in the past year and we’re looking forward to continuing this success with a 100% channel sales model. Inclusion in CRN’s Partner Program Guide this year is a testament to our deep commitment to our partners and providing the best resources and support for them. It’s an honor that CRN has recognized our efforts.”

The breadth and depth of support and resources technology vendors offer through their partner programs is a critical consideration for solution providers assessing which IT vendors, service providers, and distributors to team with in building world-class technology solutions. Program elements such as financial incentives, sales and marketing assistance, training and certification, technical support and more can set vendors apart and play a key role in boosting their partners’ long-term growth. For the 2024 Partner Program Guide, CRN evaluated vendors based on program requirements and offerings such as partner training and education, pre- and post-sales support, marketing programs and resources, technical support, and communication.

Auvik was included in this year’s Partner Program Guide for the Auvik Partner Program, which officially launched in 2023. The program follows a tiered structure, with increasing benefits offered to Silver, Gold and Platinum partners, including partner discounts, sales, technical training and certifications, customer support services, network assessments, marketing resources, and access to new product offerings. Auvik was recognized in CRN’s MES Midmarket 100 in 2023 for proving to be a forward-thinking technology provider that supports the growth and innovation of mid market organizations. Auvik was also accredited as 1 of CRN’s 10 coolest new networking products of 2023

The 2024 Partner Program Guide will be featured in the April 2024 issue of CRN and online at