Taking time out of your busy schedule to attend MSP conferences may seem daunting, but attending conferences is a great way for you—and your business—to grow.

It’s a time to learn from industry experts about cutting edge tech and trends. To get real with your MSP peers about the problems you’re facing. To bolster your relationships with your current vendor partners and make connections with new ones. To be outside of your business to think, reflect, plan, and strategize.

It’s a small investment that can yield huge returns (including, but not limited to, some awesome swag).

So which events should you attend in 2020? We’ve narrowed down a list of 16 stellar options you’ll want to consider.

(Conferences are listed in alphabetical order.)

AWS re:Invent

When: Nov 30 – Dec 4, 2020
Where: Las Vegas, NV
Who it’s for: Developers, engineers, system administrators, systems architects, and technical decision makers
More info: https://reinvent.awsevents.com/

“Get educated on technical best practices at over 2,500 breakout sessions on topics such as cloud architecture, continuous deployment, security and identity, large-scale migrations, machine learning, and more.”

Rave review from: Jay Chapel, CEO of ParkMyCloud

“We love talking to everyone there—they’re all cloud focused. … We had a ton of great conversations with cloud users who are either prospects, customers, technology partners, MSPs or swag hunters who want to learn how to automate their cloud cost control—our nirvana.”

Best of Breed

When: Oct 10 – 13, 2020
Where: Atlanta, GA
Who it’s for: IT channel executives
More info: https://event.thechannelco.com/best-of-breed-virtual-fall

“Get educated on technical best practices at over 2,500 breakout sessions on topics such as cloud architecture, continuous deployment, security and identity, large-scale migrations, machine learning, and more.”

Rave review from: Brent Yax, CEO of Awecomm

“I always enjoy going to the Best of Breed conference. It’s a great way to strengthen relationships with my current vendors, and also meet new potential vendors that I can share with my team. One of the most valuable aspects however, is having a unique opportunity to meet a number of my peers. I have met so many great MSPs across the US and Canada, and we frequently share our experiences, best practices, and service models. As most of us are regional services providers we can speak very openly, which is a tremendous value.”

Black Hat USA

When: Aug 1 – 6, 2020
Where: Las Vegas, NV
Who it’s for: IT specialists, security architects/engineers, CISOs, CEOs, presidents, and more
More info: https://www.blackhat.com/upcoming.html

“Black Hat is the most technical and relevant information security event series in the world. For more than 20 years, Black Hat Briefings have provided attendees with the very latest in information security research, development, and trends in a strictly vendor-neutral environment.”

ChannelCo XChange

When: Mar 1 – 3, 2020
Where: San Antonio, TX
Who it’s for: MSP leaders and executives
More info: https://events.thechannelco.com/events

“To realize lasting success, leaders of solution provider organizations must focus on how to future-proof their business, while doing the same for their customers. This demands concentration on future talent, services, solutions and brand value. Surviving long term requires IT leaders to focus on finding the right mechanisms and solutions today that will be the most profitable tomorrow—all while producing value for customers.”

Rave review from: Jack Skinner, CEO of Oversee My IT

“XChange is an event that excels at bringing vendors and solutions providers together in a way that no other event does. From the quality of the speakers and the evening demo rooms, to the unique structure of the boardrooms, XChange vaults over the bar to provide a place that we can have a two-way conversation with vendors.”

Cisco Live

When: May 31 – Jun 4, 2020
Where: Las Vegas, NV
Who it’s for: Cisco customers and partners
More info: https://www.ciscolive.com/us.html

“Transform your outlook, career, and potential by learning directly from Cisco’s best and brightest. From technical education to future-focused thought leadership, 1:1 meetings with Cisco experts to connecting with Cisco partners, having fun at the Cisco Live Celebration to networking with your peers, Cisco Live is the place to experience it all.”

CompTIA ChannelCon

When: Aug 3 – 5, 2020
Where: Miami, FL
Who it’s for: MSPs, vertical-market specialists, consultants, and IT pros
More info: https://www.comptia.org/channelcon/home

“Join top tech industry thought-leaders and peers for three inspiring days of vendor-neutral collaboration, learning and partnership. You’ll walk away with a jackpot of new ideas and tools to grow your business and keep our industry at the top of its game.”

Rave review from: Holden Watne, Director of Business Development of Generation IX

“A lot of MSPs are trying to solve the same problems and go about solving them in different ways. I enjoy the open forum [of CompTIA ChannelCon] and the willingness for most attendees to collaborate with one another. It provides pertinent information that I can share with our clients and prospective clients. It also positions me as a valued partner.”

ConnectWise IT Nation

When: Nov 11 – 13, 2020
Where: Orlando, FL
Who it’s for: ConnectWise customers
More info: https://www.connectwise.com/theitnation/connect-na

“Experience hands-on product training, breakout sessions with ConnectWise product experts, presentations from ConnectWise leadership packed with product sneak peeks, and more.”


When: Jun 8 – 10, 2020
Where: Atlanta, GA
Who it’s for: Anyone who works for an MSP, from techs to execs
More info: https://atlanta.dattocon.com/

“With a focus on thought-leadership and technical content to help you become more skilled at running your business with Datto solutions, DattoCon20 will provide you with a wealth of educational and insightful sessions, keynotes, and peer networking opportunities.”

Rave review from: David Rashkovan, President of Rational Business Solutions

“It’s usually our number one event that we go to every year—and have for the last five years or so. Datto is always making significant advances in their technology annually, so it’s a great opportunity to get some product training and, if nothing else, to get increased awareness of new features and options. Datto also attracts great third party sponsors, so we usually pick up at least one new solution when we go. The networking that we do with other MSPs is also critical because the MSPs that attend DattoCon are generally very similar to us. And finally, Datto really knows how to throw a party!”

Frankly MSP Live

When: Jan 13 – 15, 2020
Where: Santa Barbara, CA
Who it’s for: MSP owners, leaders, executives, and managers
More info: https://franklymsplive.com/

“After two amazing days with some of the best minds in the managed services industry today, you’ll walk away with fresh perspectives, practical strategies, and business-boosting ideas you can use to grow the success and profit of your MSP.”

Rave review from: David Szpunar, Owner of MSP Servant 42

“I’m an avid fan of the Frankly MSP podcast, and the live event is one of the better vendor-led conference lineups I’ve seen. I tend to ignore most of the vendor conferences but this one looks so amazing that I’m bringing my most senior team member with me. I’m really looking forward to hearing and meeting the speakers.”

Google Cloud Next

When: Apr 6 – 8, 2020
Where: San Francisco, CA
Who it’s for: IT pros, developers, executives
More info: https://cloud.withgoogle.com/next/sf/

“Get a behind-the-scenes look at the latest Google Cloud innovations. Hear from some of the world’s leading brands on how they’re using the cloud to solve their most important challenges and transform their businesses and industries. Explore the latest tech and business trends through immersive learning experiences and 500+ sessions.”

IT Sales And Marketing Boot Camp

When: Apr 8 – 11, 2020
Where: Nashville, TN
Who it’s for: Technology Marketing Toolkit customers
More info: https://www.robinsbigseminar.com/

“IT Sales and Marketing Boot Camp is Technology Marketing Toolkit’s annual, international convention where our best and brightest clients come together to share new business-building ideas, marketing and sales strategies, ways of generating profits, and to get practical advice on how to overcome various roadblocks and obstacles in growing an IT services business.”

Rave review from: Ikram Massabini, CEO of MVP Networks

“Being at Boot Camp with all of the vendors that you bring in alone is worth it. You get to see new technologies and different vendors all at once. You can step outside the box and talk with others in your industry. I don’t get to talk this way to others in my area that I consider competition. It makes a big difference. Invest the money, because you’re investing in yourself!”

Microsoft Inspire

When: Jul 19 – 23, 2020
Where: Las Vegas, NV
Who it’s for: Microsoft partners
More info: https://partner.microsoft.com/en-us/inspire/

“Get insights from other Microsoft partners, make connections that lead to new business, and create relationships with Microsoft field team members.”


When: Mar 15 – 17, 2020
Where: New Orleans, LA
Who it’s for: All IT pros
More info: https://www.mspworldconference.com/

“The purpose of MSPWorld is to provide a platform for those interested in the MSP industry, an opportunity to network, develop partnerships and alliances, evaluate new and existing technology enabling vendors, and learn how to meet the needs of the IT business consumer.”


When: Oct 18 – 20, 2020
Where: Anaheim, CA
Who it’s for: Services-led and cloud-focused MSPs
More info: https://eiseverywhere.com/website/7328/

“High-velocity MSPs attend [NexGen] to explore the future of technology, gain actionable intelligence on market trends, add strategic, long-term partners, connect with trusted peers, and grow recurring revenue streams.”

Rave review from: Chris Leiker, President of More Power Technology Group

“Getting a chance to meet with the vendors and the MSPs in the channel and to see where the future direction of technology is expected to head and effect on the channel is extremely useful to avoid being left behind as the industry undergoes the various disruptive transformations that are sure to continue. NexGen is a great opportunity to enable the MSP to get out of their bubble to gain perspective and prepare their organization for the edge they will need to succeed in the future.”

SolarWinds Empower

When: TBD
Where: TBD
Who it’s for: MSPs and MSSPs
More info: https://success.solarwindsmsp.com/events

“Meet with SolarWinds product managers, sales engineers, sales managers, and executives to get the most up-to-date information available. Beyond that, you’ll get the chance to meet new vendors with solutions and tools to extend your product suite to help make your job easier.”

Taylor Business Group Big BIG Conference

When: TBD
Where: TBD
Who it’s for: MSP owners and executives
More info: https://taylorbusinessgroup.com/about-tbg/upcoming-industry-events

“Meet and connect with over 200 MSP owners, gain exposure to key decision makers and leading minds in the IT industry, and learn from visionary speakers and dozens of msp member-delivered sessions!”

Rave review from: Jeff Borello, CEO of Andromeda Technology Solutions

“The quality of the speakers [at Big BIG] was very high. Everyone seemed to have a deep understanding of the MSP market and sessions were very specific to MSPs, which was really great. I seriously didn’t have a bad session and got a ton out of each one that I attended. Also, because it was a bit smaller than some conferences, it was easier to talk to people and not feel completely overwhelmed by the size. But, even though it was smaller, that didn’t detract from the vendors they had there—it was a great variety—and even a few new ones I really hadn’t run into before.”


When: Aug 30 – Sep 3, 2020
Where: San Francisco, CA
Who it’s for: IT pros and decision-makers
More info: https://www.vmworld.com/en/us/index.html

“VMworld captures the momentum of today’s rapidly changing IT environment and puts it within your grasp so you can accelerate your cloud journey to support your business. Transform networking and security for speed and flexibility. Deliver digital workspaces for amazing mobile experiences. Whatever you need to know, you’ll find the best information, tools, and partnerships to take IT—and your power to shape it—to the next level.”

Ready to book your ticket to one (or more!) of these kicking conferences? You’ll want to check out this blog post from IT business consultant Richard Tubb on how to make the most of attending.

Annette Hynes

About Annette Hynes

Annette is Auvik’s marketing content specialist. She learned the ins-and-outs of network management while working in the telco industry and hopes to one day become a Jeopardy! champion.

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