2011 was a big year for pop culture: Prince William and Kate Middleton tied the knot, Ashton Kutcher replaced Charlie Sheen in Two and a Half Men, and the theatrical release of Harry Potter and the Deathly Hallows: Part 2 marked the end of an era.

While our eyes were turned to the screen, something else was happening—two former co-workers were deciding it was time to start a new adventure together.

Know what that means? That’s right—it’s now officially Auvik’s eighth birthday!

To celebrate, we’re looking back on the past eight years and sharing eight little-known nuggets of Auvik history. So let’s get started on our trip down memory lane.

1. Auvik was built on a set of seven operational principles.

While the number doesn’t fit with the theme of this blog post, the Auvik Way is an important part of Auvik history. In fact, it existed before our product did.

Its origin begins back in 1987, when co-founder and CEO Marc Morin joined Hewlett-Packard, who are famously known for the HP Way. From there, he co-founded PixStream and created the PixStream Way. Then he co-founded Sandvine, and—surprise surprise—rolled out the Sandvine Way.

Together with co-founders Alex Hoff and David Yach, Chief Marketing Officer Jacqui Murphy, Chief Financial Officer Tim Martin, and Engineering VP Bart Ciak, Marc developed the Auvik Way—they borrowed principles that worked well at their previous companies and cut what wouldn’t work for them here. The team settled on seven, including fan favorites like “Shit happens” and “Kindergarten rules apply,” and the rest is history.

2. Auvik existed for three years before launching an open beta in 2014.

For the first three years of Auvik’s existence, Marc, Alex, David, and a small team were heads down in market research and development.

After a year of brainstorming ideas, interviewing network administrators, and forming an advisory board of top network experts, they decided on designing software to simplify network management, a process that hadn’t seen much improvement since the 1990s.

In summer 2014, over 400 network admins participated in our beta to help us refine and improve the product, and in December 2014, we officially launched the product.

3. The original topology map looked a lot different than it does today.

The map, which I’ve now dubbed the octo-pology map, looked a lot like—you guessed it—an octopus. Just take a look:
early version of the auvik topology map

Since then, it’s come a long way. Now it looks more like this:

current version of the auvik network topology map

So instead of having all devices and connections visible in a single mega map, Auvik users can dive deeper into the topology as they need to. It’s way cleaner and way easier to navigate.

4. We mark the years with LEGO bricks.

auvik employee legos
When you join the Auvik team, you get a LEGO figurine of yourself to accompany you on your journey with the company. While you’re part of the team, you’ll earn a new LEGO block on every work anniversary, when you become an Auvik buddy or fire marshal, and sometimes to celebrate significant Auvik achievements.

5. We celebrate with Baby Duck.

Why Baby Duck? One day in 2013, a bottle of Baby Duck showed up in the office fridge. It stayed there for a long time because nobody wanted to drink it.

Until January 2015, that is, when it was opened to celebrate the first paying Auvik subscriber. Since then, Baby Duck has made appearances at major milestone celebrations—like the first 10,000 networks managed with Auvik or our first acquisition—as a cheeky nod to Auvik’s roots.

6. Auvik Waterloo has been in four offices since inception.

four auvik offices

L to R: Breithaupt, 156 Columbia, 180 Columbia, 451 Phillip

Auvik Waterloo is the official Auvik HQ, but its address has changed a few times since 2014.

The company’s first office was on Breithaupt Street in downtown Kitchener. When we outgrew the space in 2015, we made the move to Waterloo in 2015. We hopped around Columbia Street a couple of times before landing in our current office at nearby 451 Phillip Street in May 2018.

7. We’ve seen some serious growth in the past two years.

And it hasn’t been limited to Waterloo either. Since 2017, we’ve grown from 80 employees and one office to 200+ employees in five offices around the world.

The expansion started with a second Canadian office before we opened an office focusing on the European region across the pond in Milton Keynes. With the acquisition of Barcelona-based Talaia in 2018, we added a software development office in Spain.

And in 2019, our first office opened Down Under. Now four business development and sales employees are working out of Sydney, Australia, to grow our presence in the region.

8. And we’re continuing on our upwards trajectory.

three awards won in 2019
To cap off our seventh year, our growth was recognized with spots on some pretty prestigious lists:

  • 3rd on Deloitte’s Technology Fast 50, which recognizes Canadian technology companies with the highest revenue-growth percentage over the past four years
  • 4th on The Globe and Mail’s inaugural Canada’s Top Growing Companies list, which ranks Canadian companies on three-year revenue growth
  • 12th on Deloitte’s Technology Fast 500, a ranking of the 500 fastest-growing technology, media, telecommunications, life sciences, and energy tech companies in North America
  • 25th on Canadian Business and Maclean’s 2019 Startup 50, which recognizes younger Canadian companies on two-year revenue growth

After such a big year, you’re probably wondering what’s in store for our eighth. Our first-ever Frankly MSP Live will mark a big milestone in January, but you’ll just have to wait and see for the rest. If it’s anything like the last year, it’s going to be awesome.

Annette Hynes

About Annette Hynes

Annette is Auvik’s marketing content specialist. She learned the ins-and-outs of network management while working in the telco industry and hopes to one day become a Jeopardy! champion.

One comment on “Auvik Turns 8: A Look Back on Our First 8 Years”

  1. Rita Hoff says:

    Congratulations on your success! It is good to see the public recognition and accolades after 8 dedicated years.

Leave a comment

Got something to say? Name and email are required, but don't worry, we won't publish your email address.