Small MSP wins more clients and increases margins with Auvik

Auvik’s cloud-based solution helped small MSP NoctisIT win more clients, manage their entire IT environment, and boost revenue by 30%, thereby increasing margins.

NoctisIT Case Study Over Image

NoctisIT saw a number of benefits with Auvik Network Management

money icon

Price Protection

Auvik protected NoctisIT from unknown issues like unmanaged switches and old versions of software on the firewall, which helped them avoid unexpected costs and maintain their margins.

profitability icon

Increased Revenue

With Auvik’s help, NoctisIT was able to find more core issues that they had to resolve, which led to a 30% increase in their onboarding revenue.

report icon

Authority with Prospects

Auvik gave NoctisIT authority with prospects by showing them the totality of their infrastructure, which none of these folks had ever seen before. This helped NoctisIT position themselves as trusted business advisors.

High Prospect Conversion

Since implementing Auvik’s cloud-based network remote monitoring and management solution six months ago, NoctisIT has closed 100% of its prospects, which is a testament to the effectiveness of Auvik’s solution in helping MSPs win more clients.

About NoctisIT

Established in 2013, NoctisIT is a dedicated Managed Service Provider (MSP) in Austin, offering IT support like technical helpdesk, computer support, and consulting to small and medium-sized businesses. Under Jason Whitehurst’s leadership, they provide an innovative virtual CIO service, setting them apart from larger MSPs. Committed to enterprise-level IT practices at affordable rates, NoctisIT is focused on preventing costly IT issues, ensuring smooth business operation for their clients. They champion their clients’ success, with a belief that their growth is a shared achievement.

HELPS US CONVERT CLIENTS

“Every customer I’ve talked to has been impressed that I have a real-time infrastructure map I can use to immediately call out any issues. Auvik is a big part of helping us convert clients.”

Jason Whitehurst, founder, vCIO, enterprise architect at NoctisITI.

Founder, vCIO, enterprise architect at NoctisITI.

How Auvik helped

Winning the pitch

When pitching prospects Jason finds, in most cases, they don’t know the extent of their networks. “I always ask people, ‘What does your infrastructure look like?’ And they’re often way off.

“[Auvik] gives us authority with the people to whom we’re speaking because we can show them the totality of their infrastructure, and none of these folks have ever seen it. Auvik gives me the immediate visibility into the infrastructure that I can’t get anywhere else. I don’t do assessments without it.”

Since implementing Auvik’s cloud-based network remote monitoring and management solution six months ago, NoctisIT has closed 100% of its prospects.

Auvik has become part of the company’s sales framework. Jason first installs an Auvik collector on one of his prospect’s devices, then presents the findings to the decision makers. He says, “Every customer I’ve talked to has been impressed that I have a real-time infrastructure map I can use to immediately call out any issues. Auvik is a big part of helping us convert clients.”

Auvik’s comprehensive network visibility enhances NoctisIT’s credibility. “It comes down to building a relationship with the decision maker,” says Jason. “Using Auvik to show that I can see what’s happening in their environment has been significant in building that trust.”

If Jason didn’t use Auvik to map the prospect’s network infrastructure, his team “would spend 10 to 15 hours walking the environment finding all the switches and access points. Where Auvik comes in handy is not just with a device itself. It’s the connections between those devices—there’s no visible information about that without Auvik.”

In a recent win, he says,

“We came in a little bit more expensive than a competitor but the client still chose us because, as they put it, ‘you showed us you had the resources to really know what was going on in our infrastructure.’”

Boosting the bottom line

IMPROVED OUR MARGINS

“Auvik has significantly improved our margin by helping us avoid sunk costs—work we can’t charge for because we said the statement of work is A, and the statement of work is really B.”

Jason Whitehurst, founder, vCIO, enterprise architect at NoctisITI.

Founder, vCIO, enterprise architect at NoctisITI.

Auvik has helped NoctisIT boost its revenue. “I look at Auvik as price protection for NoctisIT. It protects us from unknown issues like unmanaged switches and Windows XP machines the client forgot about, and old versions of software on the firewall,” he says. “Auvik gives us a good idea of how much work we’re going to have to do.”

As a result, “Our onboarding revenue has gone up by 30% since we implemented Auvik because it has helped us find more core issues that we have to resolve. And Auvik has significantly improved our margin by helping us avoid sunk costs—work we can’t charge for because we said the statement of work is A, and the statement of work is really B.”

The amount of time Auvik saves NoctisIT through its alerting and management functions goes directly to the bottom line, he continues. “Auvik on every occasion pays for itself in the first 5 to 10 days of the month. Everything after that increases our margin because we’re spending less time managing the customer.”

More than network mapping

Jason picks Auvik as his premier alerting and troubleshooting tool over other software he uses to monitor his clients’ devices. “Auvik has helped us shorten the remediation time for issues or suspected issues we may have with the network in Layer 2 or Layer 3. Tool number one is Auvik because I can go back 10 minutes or 2 hours or 24 hours and immediately see exactly what’s happening with a specific device.”

Jason says he’s pleased to call himself an Auvik champion. “I can’t imagine a situation where an MSP rolls out Auvik and then doesn’t choose to leave it there because it immediately becomes a core tool for analyzing what’s happening. It’s an incredible piece of the knowledge framework of every customer.”

Interface for managing alerts

We understand the challenges of MSPs and can help

visualize icon

Give visibility into client environments

Auvik SaaS Management provides a unique level of insight over and above competitors to understand SaaS usage in detail.

customer acquisition cost icon

Save money on expensive resources

Replacing time-intensive manual processes with the click of a button, key team members have more time, saving you money.

efficiency icon

Increase overall efficiency

Driving operational time back to service delivery teams, by providing them with the solution they need to do their job efficiently.

shield icon

Combat Shadow IT and SaaS sprawl

Having such an insight into the software being used makes for much easier client discussions.