Empowering IT teams to confidently navigate change with less friction

The key is absolute simplicity

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Seamless deployment

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Intuitive interface

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Effortless automation

The result is less friction for IT departments, so that everyone can work however and wherever they want.

About Auvik

Auvik was founded in 2011 by Alex Hoff, Marc Morin, and David Yach, three engineers who wanted to help IT professionals navigate change with less friction. While working for various tech companies in Waterloo (the tech hub that’s home to Blackberry) they noticed that when it came to the modern network, legacy equipment lacked compatibility with newer, simpler models of control. Companies couldn’t afford to replace every device. So IT pros were stuck making reactive changes manually, on-site and sometimes completely blind to the wider network. But what if a simple and user-friendly platform existed to help IT pros both see and make changes to the network remotely?

And so Auvik was born, a cloud-based IT management platform that helps MSPs and IT departments proactively manage their networks. Early customers were drawn in by the platform’s automated mapping tool, but stayed for the effortless automation. The company expanded globally, building out the platform with SaaS and WiFi management capabilities. Now, Auvik manages one million network devices and three million SaaS applications across 100,000 networks, and provides monitoring services for more than 10 million devices. As the world continues to shift into hybrid and fully remote working environments, Auvik will be right there with IT innovation that helps people work however and wherever they want.

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Our Vision

A world where frictionless information technology accelerates everyone’s potential.

Our Mission

Reduce friction for IT teams so that everyone can work however and wherever they want.

Extraordinary growth from embracing change


Our success is thanks to the dedication of 300+ employees spanning five countries and seven time zones


We have over 6,300 active customers thanks to our ability to adapt to changing customer needs.


Our robust tech stack allows us to comfortably support over 10M devices with ample room to grow.

From success to success

See how Auvik has grown over the years

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Surpassed 1.5M network devices under management across more than 100K networks

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Acquired our first Auvik Endpoint Management customer


Podcast crossed 100,000 downloads

Shifted the company to distributed work



Won HTG Rookie of the Year award

34 Employees


26 Employees

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Celebrated first paid subscriber with Baby Duck toast—a tradition is born


25 Employees

Launched beta networking monitoring & management product

Exited beta


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Introduction of our Polar Bear mascot!

Raised CAD$6M in Series A financing


Founded by Alex Hoff, Marc Morin, and David Yach

Alex Hoff
Marc Morin
David Yach


An outstanding team

We’ve been fortunate enough to attract some of the greatest talents in their respective fields.
Here are just a few.

douglas murray

Douglas Murray

Chief Executive Officer

Doug Murray is the Chief Executive Officer of Auvik where he drives company strategy, culture, and growth. Murray has over 25 years of network and security industry experience, including two years as the CEO of cloud cyber security company Valtix (acquired by Cisco), as well as seven years as CEO of SDN pioneer Big Switch Networks (acquired by Arista Networks). He previously held leadership positions at Juniper Networks, Sun Microsystems and AT&T, and was a finalist for the EY Entrepreneur of the Year Northern California in 2017. Doug holds a BA in History from Colgate University and an MBA from Johns Hopkins University.

Learn about the Auvik Way.